Reuters – “Dirt” trampled in ratings

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“Dirt” got off to a slow start in its second-season premiere.

The FX drama, starring Courteney Cox as a muckraking tabloid editor, averaged 1.7 million total viewers at 10 p.m. Sunday, a 54 percent slide from the 3.7 million who tuned in for the series premiere in January 2007.

(The numbers are based on Nielsen Media Research’s Live+Same Day data, which measure both viewers who watched live, as well as those who played back the program on a digital video recorder on the same day.)

“Dirt” will see a shortened season this time around; after the show’s production was hit by the writers strike, FX opted not to produce more episodes beyond the seven that had already been completed. It’s understood that the episode-order cutback does not affect “Dirt’s” chances at a third-season renewal.

The show’s first-season finale, which featured a much-publicized kiss between Cox and her former “Friends” co-star Jennifer Aniston, drew 2.4 million total viewers in March 2007, while Season 1 overall averaged 1.9 million for its 13 episodes.

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